This is about reclaiming boldness. It’s about action. It’s about:
Dear Passionate Entrepreneur,
You’re not a waffler. You’re not afraid to make bold moves. After all, you started a business. You made a decision. You went for a dream.
You’ve got a million answers, right? And you can rattle them off at a moment’s notice: The economy is tough. Your web site isn’t perfect. You just need to work a little harder, and try one more “expert” marketing system. The early years of any entrepreneurial endeavor is tough, and always involve compromise. You just need to land this client, and then you’ll figure out the next step for your business. You just need to sit down with a spreadsheet and figure out the answers.
But even as you hear yourself saying these things, a little part (or maybe even a big part) of you knows that it’s crap. All of it. You know there is something else going on. Something else keeping you from being the bold version of yourself you see flashes of at random times. You know it because you keep getting this feeling.
The feeling that you could be big, but instead, you’re getting smaller. The feeling of being trapped. It’s the feeling of being boxed in. It doesn’t make sense, you tell yourself, because you are a bold person — that’s why you started this business. But there’s the box, nonetheless. And you’re in it. You’ve probably tried pretty hard to think, read, or journal your way out of it. Maybe you’ve even sought advice on what you’re doing wrong. But no matter whose expert formula you use, the box is still there.
I have an answer for you about why you’re getting that feeling, but it’s probably going to go against everything that you’ve been told by “experts” about success in business.
Sound about right?
You’ve learned that hard work equals success. Believe me, I got this lesson early in life, too. But here is the thing:
Without even realizing it, you might be working backwards, reacting to situations instead of creating the situations you really want. You’re putting forth effort without really knowing why, without feeling connected to the real reason you do what you do (hint: making money isn’t the reason—it’s a result).
When you work from who you think you’re supposed to be, versus who you truly are:
You Allow Yourself to be Dictated to . . .
. . . by other people who purport to “know better”
. . . by circumstances
. . . by the whims of the market
. . . and even by (or especially by) fear
What if there was a way to shrug off the limits, the smallness, and the fear, and create the business you intended to have?
The business that truly leverages your brilliance, makes use of your intuitive genius, and reconnects you with your ideas for how the world can be better — all while generating more money than ever?
There is a Way—of course there is…
But it’s not a fancy pre-packaged marketing plan.If that’s what you’re after, you’re in the wrong place.
So if you’re over that idea, I’ve got some thoughts for you :
What to DO in your business must come from who you are. And when that happens, you have the power to run a business that operates from your personal Truth, a business that:
Biz School for Aligned Entrepreneurs
I designed the Biz School for Aligned Entrepreneurs for business owners just like you. This 4-month group coaching program will help you:
In short, the Biz School for Aligned Entrepreneurs will help you create the business that you’re meant to have, the business that flows from your genius and your mission, the business that causes people to take notice.
I know what you’re thinking: Seriously? I have to go back to school?
Let me be clear about one thing: This is NOT your daddy’s business school. It’s not a stuffy seminar room. It’s not a theoretical discussion of business practices, a litany of case studies to analyze. I have great respect for advanced degrees. But the shift you need to make right now doesn’t involve getting more letters behind your name.
I see entrepreneurs everyday, maybe like you, who have all of the bells and whistles in their businesses: the opt-in box, the freebie, the snazzy cards, the great tagline, the automated responder, the menu of programs. They’ve done everything they’ve been told to do by a coach; they’ve followed all the advice they’ve read in books, learned in seminars, or overheard in the hallways at conferences. They’ve absorbed and absorbed and absorbed until they are saturated with information . . . but they still don’t get results.
Piling stuff upon stuff — no matter how expertly designed — will never work if what you’re doing isn’t aligned with your unique Point of View. If you’re designing your business around someone else’s idea of what the world should be like, it will never be in alignment with what you truly want for your business.
I’ve also seen those who look at those things and get instantly stuck at the thought of having to create them all, and do it “right,” and instead do nothing. When you don’t know who you are… you can’t take action!
It all boils down to this simple equation: Action Without Alignment = Effort Wasted
Waste is . . . well, it’s a waste. And it’s frustrating.
But here’s the thing: You’ve got a Point of View. It’s in there. I know it. You wouldn’t still be reading this if you didn’t believe that your Point of View has the potential to change the world.
Think about it: Is it happenstance that you’re an entrepreneur? Or did you become an entrepreneur for a reason? Was there a moment you decided?
There was a moment I decided, and I’ll never forget it.
I spent years burying my entrepreneurial dreams because I’d learned early on not to open my mouth unless I knew what I was talking about. I worked hard to do the “right” things. I got the “right” degree (chemical engineering), the “right” job (fortune 20 consumer products company), and I did it “right” (got promoted ahead of my peers).
Yet something didn’t feel right. I knew I didn’t want my boss’s job, but I had no idea what I did want.
It was when I trained as a coach in my company that I first had the thought:
“if people could be free to be themselves and use their talents in business, the world would work. Everything would get done, no one would want what someone else has, and there would be peace.” It is this same thought that drives my business to this day. Only it took me more than 10 years to go from thinking about pursuing that mission in the world to being an entrepreneur and coach.
See, I was scared. I was a chemical engineer. I couldn’t be a “life coach.” What would people think of me?
So I spent the next 10 years doing other things and trying to figure myself out. I came to realize that I needed to release my need to have the right answers and to look smart in order to do what I love. I toyed with the idea of doing it several times, but something always stopped me. I now know it was those old beliefs, along with doubt and worry.
For those of you reading who are already in business: congratulations, you made the first decision I avoided for 10 years!
Speaking of that decision… in 2006 my stepdad died of cancer. He was diagnosed and given 3 months to live. I used all my vacation visiting my family, and in the end he died when I was back in the office putting in time in my cube.
That’s when I finally decided.
No more company-dictated vacation time. No more 3 days of bereavement leave. I recognized that my mission for freedom was about more than people just being free to be themselves in business. It was also about being free to be where you want to be when you want to be there, in accordance with your personal values.
I made the decision, internally, made specific commitments toward it, and everything began to unfold.
If you don’t have a moment like that, THIS can be your moment. Right now.
Making the decision to step into your personal Truth and shift your business accordingly can be your moment. Making the decision — right now — to stop wasting your effort can be your moment.
Everything starts with the decision. Every time!
I’ve invested in my business (the business I originally believed would require $0 investment!) time and again, and the moment I decide, it’s as if the flow opens. I’ve made decisions to change aspects of my business to be better suited to me, from restructuring my programs to changing the name of my business, and seen immediate results. I’ve made decisions to release non-ideal clients, and watched new, ideal clients magically appear.
But then, guess what? Even I, as clear as I am (I spent 10 years getting clear about who I wanted to be, after all), I’ve learned how easy it is to get off track. After all, I had an old habit of trying to do things right and look smart, and it was easy to soak up more and more “right” ways to do things.
I began to learn from other experts in my field and see how they were making money in their way for their reasons, I came face to face with some strategies that were outside of my stand in my business. And every time I would try a strategy that was in line with someone else’s Truth — not my own — my results suffered. I could share countless examples, and will over the next five months.
My “mistakes” have served to reinforce my belief, my stand, that everything you do must be in alignment the Truth of who you are and how you work best. You must be free to be you.
Once you make the decision to start running your business from your unique Point of View, I guarantee that nothing will ever be the same.
When you sign up for the Biz School for Aligned Entrepreneurs, you are saying that your business is worth it. You are putting yourself on notice that you will:
From here we’ll help you stop the flip-flop and move into your Profit Zone by harnessing the power of one or more of 3 Profit Styles. Your Profit Style helps you to BE the type of entrepreneur who can create that home-run marketing because you’re not worried about what anyone thinks – you’re focused on letting your Truth be heard in a way that connects. Your marketing becomes highly effective and efficient in your Profit Zone.
MODULE 2 – 3 Classes
Align with Your Profitable Brand of Messaging
A powerful business is not just a collection of words. It’s a brand that stands for something. With a Brand of messaging, your unique Genius is subtly woven throughout your different client touchpoints, and your Mission is loud and clear, in a way that speaks directly to your ideal client.
A business creates transactions. A brand takes a stand. You’ll take yours in Module 2. (Hint: It’s inspired by your Profit Style!)
MODULE 3 – 2 Classes
Align Your Clients with Extraordinary Results
You’ve got a unique approach to your business. You know what you believe works to get your clients to the destination they seek – that’s why you’re in business. In this module we’ll map out exactly what each of your clients needs (inputs, actions, insights, outcomes) to get the result by following YOUR unique approach. This is sometimes called a “signature system.” Call it “What Happens on Your Bus.”
Intentionally creating your process in an innovative way will psych you up to operate your business like the rock star that you are!
MODULE 4 – 2 Classes
Align Your Business Design
Often business owners find themselves with a business that feels more like a job! This is generally because they’ve build a business around assumptions about what’s possible, rather than creating a business designed around THEM.
It is so energizing and ALIGNING when your business operates in this place. You’ll be delighted by your ingenious discovery! In this module we’ll outline your packages and price your offerings to give you the results you desire.
MODULE 5 – 2 Classes
Align with Cash in Your Pocket
It’s in alignment to take money for your services! This module is also known as sales. We’ll be doing a mini sales bootcamp in which you’ll actually go out generate major cash for your newly designed services!
You’ll learn the ALIGNED selling approach, one that’s not funky or pushy. Sales is nothing more than discovering the natural alignment that exists between what they need and what you offer.
If you don’t master sales, you’re out of business, no matter how aligned your marketing may be. So let’s learn to love it, like a fun adventure!
MODULE 6 – 2 Classes
Align Your Action → AIM for Profit
Imagine knowing exactly what to go do every day to generate the exact money you desire each month! Here’s where the rubber meets the road as we create your Aligned Income Map (AIM).
In Module 6 you’ll decide WHERE you will meet your ideal clients and EXACTLY what action you’ll take to get there. We’ll do MATH as well as create your ACTION CALENDAR to focus your daily, weekly, and monthly action. There is NOTHING BETTER than knowing exactly where your next clients will come from and how much money will land in your pocket, right?
I’m honored that so many testimonials from clients are pouring in. Clients who have been through my programs all report the same thing: they’re making more money than they ever thought possible!
You’ve seen a little bit of the curriculum. Here is the full rundown of what the Biz School for Aligned Entrepreneurs includes:
I work with clients privately and have offered some of these services separately, but I’m packaging all of this together into the Biz School for Aligned Entrepreneurs because I’ve learned that it’s what so many service-based, passionate entrepreneurs most need.
This may be the first substantial investment you’ve made in your business.
I get that.
But if you don’t make the investment, what will it be like when you wake up tomorrow? What will it feel like to know that you’re still trying to run a business from outside your Truth? To know that you are still out of alignment with the business you want?
Will you commit in your head to make a change and move forward . . . and then wind up exactly in the same spot the next morning? I’ve been there. It’s painful.
Without the support of a structured commitment, most of us will go back to operating from the old success strategies that helped us survive when we were younger (like pleasing others, seeking approval, trying to fix everything, getting it “right,” and trying to hide out). Yeah, those strategies might bring in some cash—for a while. But it will be hard, frustrating, and not deeply fulfilling, and will eventually end.
And then you’ll be right here, in this very spot again.
“I’m smart. I can figure it out on my own.”
Yep, I’ve heard this one too . . . in fact I’ve lived it, did you read my story?
Of course you are smart. In fact, you are brilliant. But we can only see our situation through our current filters, and that’s why most people miss the gold within them.
Sure, you can read another business book, add one more feature to your website, seek the advice of the latest online marketing guru. You can fill your to-do list with strategy after strategy, but if you don’t know your Truth—and have a plan to run a business based on it—the list won’t lead anywhere. If you don’t have clarity at the base, the structures aren’t built on anything, and nothing ever changes.
Think about what it would be worth to know, with confidence, that THIS IS THE YEAR you are going to break through those income roadblocks you’ve constructed in the past.
Instead of waiting another year, why don’t you Make the Commitment Now? There is so much power in making the shift, in proudly declaring that your business is worth the investment.
I am so confident that the Biz School for Aligned Entrepreneurs will help you that I am offering a money-back guarantee. If you participate 100 percent, do all of the assignments, use all of the resources, attend all of the calls, and still don’t get the results you want, you can get a full refund. Just request the refund in writing within two weeks of completing the program. I want you to succeed, and I truly believe that if you do the program as designed, it will change your business and your life.
Entrepreneurs just like you have been signing up, saying “yes” to their dreams, and “yes” to creating the business they really want. Space is limited and spots in the Biz School for Aligned Entrepreneurs are going quickly. You can reserve yours right now.
Don’t Lose Your Spot!
I’ve told you all about why I started my own business, why I created the Biz School for Aligned Entrepreneurs, and why I believe it’s exactly what your business needs right now.
But, it’s not about doing it my way. It’s not at all about me.
It’s about you deciding to close the gap between where you are now and the results you want. It’s about you deciding to have the life you want for yourself. It’s about you acknowledging your genius, and making a real investment in your business. It’s about finally . . . FINALLY . . . running the business you’ve always dreamed of!
PS. 2013 is flying by. Wasn’t this the year you were going to make a real change? Wasn’t this the year you promised you’d take stock and make some business decisions? What are you waiting for? If you sign up now, you’re not only keeping the commitment to yourself, you’re also setting up your business to turn around in 2014, and get the cash infusion it needs!